MY JOB EXPERIENCE
Companies I added value to
Throughout my career, I have worked at a variety of different companies and industries. Scroll down below to know more.
Founder Vocab | India
2022 – Present | Industry: Marketing/Consultancy
Portfolio:
RESPONSIBILITIES & ACHIEVEMENTS
My roles and responsibilities included the following:
- Established a robust online presence for an award-winning photographer by leveraging ChatGPT and Claude AI to craft engaging blogs and social media posts (Facebook, Instagram, LinkedIn) through optimized prompt engineering, while using ChatGPT for market research, audience persona analysis, and SEO optimization, and building a dynamic WordPress website—resulting in higher engagement and increased client inquiries.
- Led a targeted social media campaign for a fitness consultancy by using ChatGPT AI for persuasive messaging and Canva AI for creative visuals, driving audience engagement. Additionally, I implemented automation to handle customer queries on Instagram and Facebook, which improved conversion rates and spurred business growth.
- Built client websites on both Wix and WordPress. For one client, integrated a WhatsApp button for direct contact, optimized the Google Business pro file to boost local SEO and counter misinformation, and set up email automation for enhanced client communication—resulting in increased leads and higher conversion rates. For another client, added a WhatsApp contact feature and created festive content for internal employee sharing, which strengthened employee relationships and boosted employee engagement, contributing to overall business growth.
- Enhanced campaign performance by analyzing data with ChatGPT AI, combining its insights with strategic expertise to continuously refine marketing efforts—resulting in more effective campaigns and sustained growth.
- Developed web apps with ChatGPT AI to boost website engagement and position clients as thought leaders, while conducting comprehensive SEO analysis to optimize search engine rankings—resulting in improved online visibility and higher client acquisition rates.
- Conducted in-depth market research and competitor analysis using Google Search and ChatGPT, ensuring strategies remained aligned with current trends and competitive landscapes—leading to more competitive market positioning and increased market share.
- Created eye-catching visuals with Canva AI, captivating videos with Sora, and outdoor ad/billboard designs for fitness clients, elevating brand awareness and strengthening digital presence—driving greater customer engagement and sales.
- Implemented innovative content creation by integrating ChatGPT, Claude, Canva AI, and Sora across multiple platforms, delivering unique, high-impact content tailored for target audiences—resulting in stronger brand loyalty and revenue growth.
- Created engaging UI/UX copy for a healthcare company's AI-based medical portal and mobile app and optimized blog articles with AI, resulting in an enhanced user experience, higher engagement levels, and improved conversion rates that drove increased adoption of the portal and overall business growth.
Assistant Marketing Manager DLT Labs | India
2019 – 2022 | Industry: Blockchain
Portfolio:
Certificates/Training Awarded:
RESPONSIBILITIES & ACHIEVEMENTS
My roles and responsibilities included the following:
- Increased LinkedIn followership by over 375% and improved monthly views by over 370% from target stakeholders, driving heightened brand awareness and digital in fluence. Ensured positive digital PR across platforms (Medium, LinkedIn, Twitter, Facebook, Instagram, YouTube) with diligent website administration, resulting in enhanced engagement and lead generation.
- Developed and managed a comprehensive content calendar, ensuring consistent messaging and timely execution of marketing initiatives, which bolstered audience engagement and sustained business growth.
- Attained ‘Top Writer’ status on multiple Medium categories by establishing thought leadership through technology-focused blogs, enhancing the company’s reputation and attracting new business opportunities.
- Managed end-to-end content creation via e ffective cross-departmental communication, delivering high-quality, on-brand content that strengthened customer relationships and increased conversion rates.
- Produced regular, actionable analytics reports for upper management, enabling data-driven strategy re finements that optimized marketing performance and supported business growth.
- Streamlined companywide technical documentation by introducing a standardized internal newsletter, resulting in improved internal communication and operational e fficiency.
- Reduced content creation times and e fforts by 40–50% through the introduction of new processes, allowing the team to focus on high-impact initiatives that accelerated business expansion.
- Contributed innovative ideas in brainstorming sessions for online marketing initiatives and branding e fforts, driving creative strategies that improved market competitiveness.
- Reviewed and proofread creatives to ensure consistent brand compliance across all communication channels, maintaining a strong brand identity that bolstered customer trust and engagement.
- Facilitated paid social media marketing campaigns on LinkedIn, increasing reach and engagement, which directly contributed to higher lead acquisition and revenue growth.
- Crafted targeted emails for C-level sta ff and partner communications, strengthening internal and external relationships and supporting strategic business initiatives.
- Developed optimized monthly newsletters for brand awareness and thought leadership, accompanied by actionable email marketing insights that boosted customer retention and engagement.
- Coordinated content creation with external agencies for graphics and blog-related material, ensuring a cohesive brand message that amplified marketing campaigns and revenue generation.
- Played a pivotal role in implementing industry-standard best practices to optimize website design for enhanced user experience and lead conversion, directly impacting online sales and customer satisfaction.
- Identified and mitigated dangerous copyright violations on the website, protecting the brand’s image and ensuring ongoing customer trust, which contributed to sustainable business growth.
Web Content Marketing Intern ginstr | Germany
August 2018 – February 2019 | Industry: B2B Software, Telematics
RESPONSIBILITIES & ACHIEVEMENTS
My roles and responsibilities included the following:
- Contributed towards digital marketing activities (English market)
- Researched competitors, conduct competitor analysis and keyword analysis
- Designed effective SEO strategies for the company website
- Coordinated and facilitated SEO'd webpage design with web developer
- Reported regular, up to date web analytics to upper management
- Created content and updated the company website
- Conducted marketing of ginstr products and services
- Defined new strategies to increase online performance
Manager of Marketing & Client Relations Curate Bee Digital | Australia
March 2016 – September 2016 | Industry: Digital Marketing Agency
RESPONSIBILITIES & ACHIEVEMENTS
My roles and responsibilities included the following:
- Created and managed multiple digital marketing content calendars
- Coordinated the end-to-end content creation process from conception to delivery with content marketing and design teams
- Reviewed and optimized the design and content of different online assets used in clients’ company websites and social media pages
- Edited and created blogs and digital newsletters for different stages of a customer’s digital journey
- Ensured marketing and communications efforts adhered to agreed upon timelines and managed expectations with various stakeholders
RESPONSIBILITIES & ACHIEVEMENTS
My roles and responsibilities included the following:
- Conducted QA testing to identify bugs or issues on Android & iOS platforms
- Reported identified bugs and issues to product teams
- Answered telephonic customer queries by getting merchandising information from different suppliers
Marketing Intern Wyse Wealth Financial Services Australia
Jan 2015 – March 2015 | Industry: Financial Services
RESPONSIBILITIES & ACHIEVEMENTS
My roles and responsibilities included the following:
- Created finance-related blog content to enhance digital PR re ports and conducted research to understand community interests.
- Improved transparency by streamlining internal reports for the organization.
RESPONSIBILITIES & ACHIEVEMENTS
My roles and responsibilities included the following:
- Achieved weekly sales targets
- Brought in new customers and initiated long term partnerships
- Answered calls from customers inquiring about products and services offered by partners
- Placed sales calls to prospective customers or previous customers
- Attended meetings introducing and explaining products and services available to customers
Freelance Content Writer 3FatCarrots | Australia
Jan 2013 – Aug 2013 | Industry: Lifestyle, Travel
RESPONSIBILITIES & ACHIEVEMENTS
My roles and responsibilities included the following:
- Composed engaging blog articles addressing challenges encountered by high school and college students on various topics.
- Topics covered included living independently, being away from home, decision-making, social integration in college, and career selection.
- Focused on inspiring students to adapt to independent living and distance from home.
Social Media Manager GenY Medium | India
May 2012 – July 2012 | Industry: Digital Marketing Agency
RESPONSIBILITIES & ACHIEVEMENTS
My roles and responsibilities included the following:
- Created content for LinkedIn, Facebook and Twitter
- Kept social media communities engaged with live up-to-date content for Olympic athletes representing India
- Created and edited SEO'd content for thought leadership articles
- Increased followers by 10 times on Facebook